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In the News:

OPENAI BEGINS TESTING ADS IN CHATGPT FOR FREE AND GO USERS VIA @SEJOURNAL, @M...

Posted: Monday, February 9, 2026

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal .

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Source: https://www.searchenginejournal.com

LEADING BRANDS WIN ON CONSUMER-PERCEIVED VALUE

Posted: Monday, February 9, 2026

Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from how customers perceive brand value. Consumers understand that value, not price alone, is the priority. Consumer-perceived value is based on the total brand experi...

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Source: https://www.brandingstrategyinsider.com

THE BACKSTREET BOWL: BEHIND THE T-MOBILE-COINBASE POP SHOWDOWN AT SUPER BOWL 60

Posted: Monday, February 9, 2026

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]

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Source: https://www.adweek.com

BAD BUNNY’S HALFTIME SHOW WASN’T A GAMBLE. IT WAS AN NFL GROWTH STRATEGY.

Posted: Monday, February 9, 2026

Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole. 

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Source: https://www.adweek.com

2026’S SUPER BOWL ADS ARE MORE DIVERSE, BUT CELEBS STILL SKEW WHITE

Posted: Monday, February 9, 2026

LGBTQ representation dropped for the second year in a row.

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Source: https://www.adweek.com

BAD BUNNY’S HISTORIC HALFTIME SHOW SPIKES DEMAND FOR SPANISH LESSONS ON...

Posted: Monday, February 9, 2026

The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.

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Source: https://www.adweek.com

SUPER BOWL 60 WENT HEAVY ON THE ’90S NOSTALGIA

Posted: Monday, February 9, 2026

Several brands took a walk down millennial memory lane.

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Source: https://www.adweek.com